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Promote-Ivator
Brings daily tips from famous marketers directly to your desktop.
Repetition creates good habits, and this site has been called “the single
best habit-forming tool on the Internet.” Click here to learn more about
Promote-Ivator.
The
Craziest Internet Business Idea in History
by Mark Joyner, CEO, Aesop.com
So, you've got a great Internet business idea. Yeah, I'm talking to you.
You know who you are. You have this great idea that you love to brag
about. You tell all of your friends how it's going to make you a
millionaire.
And to you, oh great generator of ideas, I say:
So what!
I know (literally) hundreds of people that come up with million dollar
ideas on a daily basis. I can count on my hands, however, the number of
those people that have actually achieved a respectable level of success
with those ideas.
What about you? Are you sitting there feeling good about yourself with
that great idea of yours or are you actually doing something about it?
Now, before you answer that question, be honest with yourself about what
you want. Some people, it seems, are satisfied just having people pat
them on the back for having such a great idea.
What about you? Is the pat on the back enough? If so, stop reading right
now. I'm just going to waste your time if that is the case.
However, if you're one of the elite few that genuinely has what it takes
to turn that idea into money, read on.
--- Point of No Return Starts Here ---
Still with me?
OK, then. Let's get started.
1. Pick one idea.
Decide right now that you want to turn this idea into money and try not
to get bogged down in other ideas.
You're going to come up with hundreds of other ideas before you see this
one to completion. Resist the temptation to treat all of them equally.
You will be tempted to pursue every single idea you have. This is the
kiss of death. You need to narrow your focus. That's the key to success.
2. Stop rationalizing.
Somewhere along the way you're going to say to yourself: "This idea
isn't working, because it's not the best idea. I should have picked
another."
Rubbish! This is the lazy part of your mind trying to give you an excuse
for quitting.
Don't quit. You don't know that the "other idea" is better.
You *can't* know this.
Drive on.
3. It's the marketing, stupid.
You should spend more of your time marketing than on any other task. In
the course of running your business, it's easy to get caught up in a
million idiotic things.
For example: "Which color paint do you think would look best in the
ladies room? Pink or mauve?"
Who cares! Make little decisions quickly, or pass them to someone else.
If you are not spending 90% of your working day on marketing, something
is wrong.
Fix it!
Now, you can say to yourself: "Of course he's right - I don't need
Mark Joyner to tell me all these things" and then forget everything
I've said.
Or...
Or, you can get started right now. I think you know which path leads to
wealth and success. The question is, do you really want it?
Mark Joyner is widely recognized as one of the top Internet Marketing
experts in the world. His latest product, the Promote-Ivator,
is an amazing little app that will give your Internet business a much
needed kick in the tail.
Webmaster Multi
Tool
This all-inclusive webmaster productivity tool continues to sell
extremely well. Called by some "a must have tool for promoting your
site." Click here to learn more about Webmaster Multi
Tool.
Traffic from FFA's.
Really.
by Mark
Joyner, CEO, Aesop.Com
Back in the old days (in Internet time,
two years ago was "the old days"), submitting your site to
free link pages (AKA Free-for-All Link Pages or "FFA" pages)
was not a bad way to promote your business. That is, for a small
amount of effort, you could get a medium amount of traffic.
The theory was: "If you submit to
one hundred FFA sites, you may get a click or two. Automate this
process and submit to hundreds and you may end up with a decent amount
of traffic."
Eventually, software appeared which would
submit your FFA links to hundreds of pages at a time. The solution
to your traffic-building woes, right?
As you probably know by now, this just
isn't the case. It doesn't work that way, and here's why:
Once this automation software began to
proliferate, the effectiveness of the FFA postings went down
dramatically. That is, your listing would last about 10 minutes on
any given page since there were hundreds of other people out there
submitting at any given time. It stands to reason that if your FFA
listing shows up on a page for less time, your link has a smaller chance
of getting seen.
So, what I'm saying is, if you are
submitting using a popular software program, your chances of getting
traffic from those postings is lessened. That is why the FFA
submission feature in Webmaster
Multi Tool is free.
Now, my company still submits to FFAs on
a regular basis. Why?
Two reasons:
1. There *is* still a way to submit
to FFA sites that will get you good traffic, and it will probably
surprise you. It's something most people don't take advantage of.
2. There is a whole other reason to
submit to FFAs that will bring you traffic *indirectly*.
Are you confused? Don't worry, it
will be clear in a minute.
Now, as for #1, this is really cool.
Remember the paradox about FFA submissions - if you could automate, you
would increase your chances of getting seen, but the act of automation
itself actually lessened the overall result. What if you could
automate the process *without* lessening the result? Wouldn't that
be great?
The good news is that you can automate
and still get results. An amazing little tool called
"Free
Link Finder" takes all the good things about FFA submitting and
removes all the bad.
You see, the paradox occurred because
everyone using the software was using the same list. If you were
submitting to a list of FFA pages that no one else was using, wouldn't
your chances for exposure increase? Of course they would -
dramatically!
Free
Link Finder does this by spidering the net (based on search criteria
you feed it), finding FFA pages, and submitting to them one by one.
You simply give the program a set of search criteria and set it loose.
Then go on about your other important business while the app generates
traffic for you. This is *very* cool.
I use this app all the time and the
results are *far* better than what I get using a canned list everyone
else is using. Since the sites to which I'm submitting are
generally pages that are submitted to less often, every submission I
make brings exponentially better results than what I would get from a
FFA submitter that submits to the same list over and over.
Give this a shot and see for yourself.
(Keep in mind that a well crafted title for your submission will
increase your results even more. As always, experiment with various
titles to see what works best.)
OK, so what about Reason #2? It
takes a few logical jumps to understand how this works, but let's give
it a shot:
a. Some search engines use
"link popularity" when deciding how to rank your pages.
That is, if more sites are linking to you, your link popularity is
higher. The logic being that if more people link to you, the
quality and importance of your site is probably higher. (The free
version of Webmaster
Multi Tool lets you check your link popularity on all of the engines
that support it.)
b. If you can somehow increase your
link popularity, all of your listings in the engines will be
given a bit more weight.
c. You can artificially increase
your site's link popularity by submitting to FFA pages. That is,
many of the FFA pages to which you submit will be spidered by the
engines. Your links will be found and increase the link popularity
for that particular URL. This is an instant, automated way of
giving your listings a boost.
Now, let's turn this into an action plan.
This information will only increase your traffic when you act on
it.
Action Plan:
OK, let's put all this together.
Here is an action plan you can use to increase traffic to your site with
just a small amount of effort on your part:
- Basic Steps
a. Use the free version of
Webmaster Multi Tool to check your site's link popularity.
b. Use the free version of
Webmaster Multi Tool to submit your site to over 1,000 FFA pages.
Then, check your link popularity again
one month later. It should be higher by at least a few hundred.
- Advanced Steps
c. Download Free Link Finder and
begin using it regularly.
d. Over time, you will build a huge
list of FFA pages to which you can submit. The URLs of each of
these pages are saved to a file. Upload this file as an HTML page
to your site. Then, turn the Webmaster Multi Tool spider submitter loose
on that page and submit each of those FFA URLs to the engines. Do
this *right after* you submit to the FFA pages. This will ensure
each of those FFA pages is spidered by the engines. Do this once a
week.
e. Check your link popularity after
doing this for two months. It will have gone through the
roof.
Remember folks, this information will
only increase your traffic when you act on it. Download both of those
apps now before you forget. This is an easy way to increase your
traffic.
Article by Mark Joyner, of 1001
Killer Internet Marketing Tactics. Mark is also the CEO of Aesop
Marketing Corporation. 1001 KIMT is an absolute *must have* for anyone
serious about Internet marketing. No other course out there even comes
close. It will dramatically boost the results of any campaign in a
very real and measurable way. They are offering a special right now
where it comes with a bonus database of over 6,000 media contacts
(including email and FAX numbers).
Affiliate
Assistant
This tool was hailed by Allan Gardyne of AssociatePrograms.com as "the
most important tool ever developed for affiliates." This tool allows you
to organize all of your affiliate program efforts and analyze your
affiliate program advertising campaigns. Click here to learn more about
Affiliate
Assistant.
How to Easily Increase Your Affiliate Commissions
in Two Days or Less
Mark Joyner, CEO, Aesop.Com
Clearly, the people benefiting the most from affiliate programs are the companies running
them. My goal here is to help you - the affiliate - earn more money. If you've gotten
past the idea that you can simply slap a banner up on your site and start earning money, but
you're not sure what to do next, this article is for you.
Allow me to cut right to the chase. Here is a plan of action. This may seem like a lot of
work, but don't worry! At the very end, I'll show you how to automate all of these steps.
For now, just read through to get a general idea of how you need to proceed:
Day 1
Step 1- Vow to organize your affiliate efforts. Begin with organizing all contact information,
payment information, and vital statistics about your affiliate programs in one central
location. This may seem like a silly step, but believe me; you don't want to spend your time
digging through emails for contact information and codes. You should also know, with just
a few mouse clicks, how much is owed you by the various affiliate programs in which you are participating.
Step 2 - Select one affiliate program on which to focus your efforts for the next 3 weeks. In
order to apply some of the various principles I will show you in a few moments, you need
to select one area of focus. It's best to select an affiliate program that has several products,
instant online tracking of sales, instant notification of sales, and the ability to segment
your promotions. Internet Marketing ProShop has all of this and more.
Step 3 - Select three promotion methods and two products to promote.
This is crucial. This will make sense in a few moments. If you can't think of three promotion
methods, here are a few ideas:
An ad in someone else's eZine
A mailing to your own subscription list
A text link on your site with some ad copy
A banner on your site
A product review on your site
An FFA submission
Now, some of these methods are more effective than others. But you don't need me to tell
you that. I'll show you how to find out for yourself.
Step 4 - For each promotion method and each product, develop two ads. So, since you
have three promotion methods, two products, and two ads for each - you will have to write
12 ads total. So, for each ad, let's give it a code. If it's method one, product one, ad one,
you can call it:
M1P1A1
For method one, product one, ad two, you can call it:
M1P1A2
For example, if you plan to promote my marketing course 1,001 Killer Internet Marketing
Tactics using ads in someone else's eZine, you will need two ads. One would be M1P1A1,
and the other would be M1P1A2. If you also plan to promote it using a review on your
site, the first review would be M2P1A1 (method 2, product 1, ad 1) and the second would
be M2P1A2 (method 2, product 1, ad 2).
This is just one way to code your ads. You can do this any way you like as long as you can
distinguish precisely which campaign these codes refer to.
This sounds like a lot of writing. Don't be daunted by this! Just crank it out. Don’t think
too much about each ad. We'll find out in a while which one is good and which one is bad.
You won't decide this - your customers will! Don't be afraid to try something wild.
Now, when you promote each product, you'll need to tie each promotion to the code you
created. With the Internet Marketing ProShop Partner program, you can segment your
campaigns by adding an _code to the end of the URL you use to promote each product.
For example, if you are promoting 1,001 Killer Internet Marketing Tactics, you would use
this URL:
..../kt.cgi?sponsorID
To segment your campaigns, you would add your campaign code on the end of that URL for each
campaign:
..../kt.cgi?sponsorID_M1P1A1 (for campaign one)
..../kt.cgi?sponsorID_M1P1A2 (for campaign two)
Note: The above method is only valid for our affiliate program, so don't try this with any
other affiliate program. We don't know of any other affiliate programs that allow you to
segment your campaigns, this way, so please use caution here.
Step 5 - Before you finish for the day, promote the product using your "ad 1" for each product.
You'll need to record:
Impressions. If you're advertising on a web page, this will be the number of times your ad
appeared on the page - or the number of times the page was viewed if your ad comes up
each time the page is viewed. If you're advertising using some form of email, impressions =
number of emails sent.
Clicks. You should be able to get this from the affiliate program you are promoting.
Amount Earned. Again, your affiliate program should provide this information to you in real
time.
Now, in order to do a valid test, you'll need to promote to a fairly significant number of
people. I would recommend that at least 300 people see each ad. Otherwise, you won't
have enough information to make a valid judgment. Ideally, you should hit about 2,000 with
each ad, but your resources may not allow for this.
*Learning point: If you're going to send an ad via a newsletter, see if you can run a "split".
That is, get one ad sent to 1/2 of the list and another sent to the other 1/2. That is the most
accurate way to compare the effectiveness of any pair of ads.
Day 2
Step 6 - Run your "B" ads. Now that you have run your "A" ads and have given them a bit
of time to take effect, run your B ads. Do this first thing this morning!
By the end of the day, you should have some good results from both campaigns to
compare and see where you stand.
By comparing and analyzing all of the information you have just compiled, you will be able
to start to have a good idea about:
Which product seems to sell more. Which type of campaign is most effective Which type of
ad for each campaign is most effective This short bit of testing won't allow you to make
clear conclusions, but it will put you on the right track. Immediately, you should start using
the ads that sell as much as you can. If ad A is making you 5 cents per impression and ad B
is making you 5 dollars per impression - using ad B just increased your affiliate
commissions by 9900%! OK, that's a dramatic example, but you get the point, right? If you
aren't tracking these things, you'll never know. If you track and continue to refine, before
you know it, you'll have an arsenal of ads that you know pull well to use over and over
again. Once you do the leg work, it's easy!
As you see, though, this can get quite complex. How does one actually analyze these
campaigns? What if you have scores of affiliate programs and quite a few campaigns for each?
Don't worry. As I told you at the beginning, there is an easy, cost effective way to keep
track of all of these things with just a few mouse clicks. It's called Affiliate Assistant.
I highly recommend checking this out as it will, among other things, allow you to quickly
and easily implement the above plan in one central location. With just a few mouse clicks
you can compare and analyze all of your various affiliate ad campaigns so you'll know
which are making you money and which are wasting you time.
You could do all of the same things yourself with a good database program and multiple
spreadsheets, but Affiliate Assistant will save you quite a bit of time and money without
having to go through all that.
Either way, you should implement some type of organizational and tracking plan like this for
your affiliate advertising efforts immediately. The amount of time you put into this will pay
off exponentially in terms of higher commissions.
Mark Joyner, CEO of Aesop Marketing
Corporation and creator of 1001 Killer Internet Marketing Tactics - a must
have tool for anyone serious about doing business on the Internet. Do yourself a favor and check this
one out today: ROIbot
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